St. Louis / Branson
Branson has 12,817 residents (give or take 39) (ACS 2020-2024 5-year, table B01003, https://data.census.gov/table/ACSDT5Y2024.B01003?g=160XX00US2907966, checked 2026-10-19), about 601 people per square mile.
Branson is about 218 miles from the Census center point for St. Louis in a straight line and covers 21.341 square miles of land (Census 2024 Gazetteer internal points and land area, https://www2.census.gov/geo/docs/maps-data/data/gazetteer/2024_Gazetteer/, checked 2026-10-19).
The quote form takes a ZIP code; for Branson that is 65616 (Census 2020 ZCTA to county subdivision and ZCTA to place relationship files, ZIP areas at least 20% inside the town, https://www2.census.gov/geo/docs/maps-data/data/rel2020/zcta520/tab20_zcta520_cousub20_natl.txt and https://www2.census.gov/geo/docs/maps-data/data/rel2020/zcta520/tab20_zcta520_place20_natl.txt, checked 2026-10-19).
Median household income in Branson is $51,978 (ACS 2020-2024 5-year, table B19013, https://data.census.gov/table/ACSDT5Y2024.B19013?g=160XX00US2907966, checked 2026-10-19); many state and utility heat pump rebate programs set higher incentive tiers for income-qualifying households, so the household income on the application, not the town median, decides which level applies.
30% of Branson homes are single-family detached, 9% are in two- to four-unit buildings and 53% are in buildings of five or more units (ACS 2020-2024 5-year, table B25024, https://data.census.gov/table/ACSDT5Y2024.B25024?g=160XX00US2907966, checked 2026-10-19).
With 53% of Branson homes in buildings of five or more units and 30% detached, the condo association usually decides where outdoor units can go, so that approval comes before the quote. With 52% of Branson homes rented (ACS 2020-2024 5-year, table B25003, https://data.census.gov/table/ACSDT5Y2024.B25003?g=160XX00US2907966, checked 2026-10-19), the landlord signs the quote in many of them.
Branson has 22 points fewer detached houses than Taney County overall (52%) and 28 points more five-plus-unit buildings than the county's 25% (ACS 2020-2024 5-year, table B25024, https://data.census.gov/table/ACSDT5Y2024.B25024?g=050XX00US29213, checked 2026-10-19).
52% of Branson homes are rented (ACS 2020-2024 5-year, table B25003, https://data.census.gov/table/ACSDT5Y2024.B25003?g=160XX00US2907966, checked 2026-10-19), so the market splits between resident-led jobs where the occupant picks the system and landlord-led jobs where they do not, and the rebate paperwork differs.
Of the 5,712 occupied homes in Branson, 9% heat with natural gas, 0% with heating oil, 88% with electricity and 2% with propane (ACS 2020-2024 5-year, table B25040, https://data.census.gov/table/ACSDT5Y2024.B25040?g=160XX00US2907966, checked 2026-10-19).
Electricity already heats 88% of Branson homes, ahead of gas at 9%, and a home on electric baseboard sees the biggest bill change from a heat pump because it replaces resistance heat one for one.
Branson has about the Taney County oil share of 0% and 6 points more electric heat than the county's 82% (ACS 2020-2024 5-year, table B25040, https://data.census.gov/table/ACSDT5Y2024.B25040?g=050XX00US29213, checked 2026-10-19).
No electric utility is on file for Branson on this door yet, so this page does not name one; the name on the bill decides which rebate path applies.
Branson has 9,006 housing units, 1% built before 1940 and 18% before 1980, with 39% built in 2000 or later (ACS 2020-2024 5-year, table B25034, https://data.census.gov/table/ACSDT5Y2024.B25034?g=160XX00US2907966, checked 2026-10-19).
Branson tracks Taney County on housing age, with the county at 3% pre-1940 and 38% post-2000 (ACS 2020-2024 5-year, table B25034, https://data.census.gov/table/ACSDT5Y2024.B25034?g=050XX00US29213, checked 2026-10-19).
The median Branson home was built in 1996 (ACS 2020-2024 5-year, table B25035, https://data.census.gov/table/ACSDT5Y2024.B25035?g=160XX00US2907966, checked 2026-10-19) and the median home has 4.4 rooms (ACS 2020-2024 5-year, table B25018, https://data.census.gov/table/ACSDT5Y2024.B25018?g=160XX00US2907966, checked 2026-10-19).
Heating design temperature: 16F. Source: ENERGY STAR Design Temperature Limit Reference Guide (2019 Edition), Taney County row, 99% heating, PDF pages 68 to 73 of 141 (Revised 11/11/2020), https://www.energystar.gov/sites/default/files/Design%20Temperature%20Limit%20Reference%20Guide%20(2019%20Ed)%20-%20ENERGY%20STAR%20Single-Family%20New%20Homes_Rev11.pdf, fetched 2026-10-19, 99%.
That 16F figure is the Taney County cold-day number a Branson heat pump is sized against, so ask the installer to show the system's heating output at 16F, not at the milder rating-label temperature.
Ask for the heat-loss calculation room by room; the median Branson home has 4.4 rooms and was built around 1996, and the count of heads and the tonnage follow the rooms and the insulation, not the square footage.
The form on this page is the follow-up for Branson. The public number is the number the contractor quotes from.
No local contractor is named on this door for Branson yet. A request from this page goes to the first licensed shop that takes the door.